The 5 Screens Every Private Club Should Have

Most private clubs already have screens — but very few are using them strategically.

In most cases, screens become digital bulletin boards. Static announcements. Event flyers. Information that’s easy to ignore.

But the clubs that are seeing real results are doing something different.

They’re treating their screens as a communication system — one that drives revenue, increases engagement, and improves the overall member experience.

The difference isn’t just what you show.

It’s where you show it.

Because every space inside your club creates a different opportunity to influence behavior.

 

1. Lobby Welcome Screen

This is your first impression.

When a member walks into the clubhouse, this screen should immediately answer one question:

“What’s happening today that I care about?”

Highlight:

 

2. Dining & Bar Screen

This is where revenue happens.

Members don’t always read emails — but they will notice a beautiful screen while they’re sitting at the bar or waiting for a table.

Use this screen to promote:

One well-placed message here can directly impact F&B spend.

 

3. Pro Shop Screen

This is your most underutilized retail tool.

Most clubs rely on staff conversations to move product.

But a screen can consistently promote:

It reinforces what your team is already selling.

 

4. Locker Room Screen

This is one of the highest attention areas in the entire club.

Members naturally pause here before and after their round.

This screen should focus on:

It’s simple, but incredibly effective.

 

This Is Where Strategy Becomes Revenue

Most clubs don’t have a screen problem.

They have a strategy problem.

When each screen has a clear purpose — and the right message at the right time — everything changes.

        Dining & Bar Screen

 

Curious what this would look like inside your club?

We’ll build you a quick demo using your actual spaces, events, and dining experience.